AlphaPoint

From WordPress to a system the team can extend.

A full WordPress-to-Webflow rebuild for a digital asset infrastructure company, bringing Pony Studio's design into production with CMS migration, HubSpot integration, and custom motion.

Live website ↗

Client: AlphaPoint; Digital asset infrastructure · banks, exchanges, fintech
Scope: WP → Webflow; Full CMS migration
Services: Webflow development; WordPress migration · HubSpot integration · Web animation

[ 01 ]

Brief

AlphaPoint provides infrastructure for banks, exchanges, and fintech companies working with stablecoins and digital assets. Its marketing site needed to support a new visual direction, closer integration with its marketing tools, and more extensive animation.

Pony Studio handled the design. We handled the Webflow build and migration from WordPress.

[ 02 ]

Solution

Build the system behind the pages

The Figma designs became a Lumos-based Webflow system, with variables across theme modes to keep styles consistent as the site grows. The structure was set up so AlphaPoint's marketing team could assemble new pages from existing components rather than request builds.

AlphaPoint theme variables in the Webflow Designer.

Articles, resources, gated downloads, and team content moved from WordPress into Webflow CMS, with legacy URLs mapped to redirects so existing links and search rankings carried over to the new platform.

Make HubSpot part of the design

Embedded HubSpot forms were restyled across input states, error messages, and success behavior. The forms retained their tracking and workflows, including access to gated CMS content, while fitting the rest of the site.

AlphaPoint demo form with custom field and dropdown styling.

Control when media loads and plays

The design relied on Lottie animation and video throughout. Video moved to external hosting, supported by a loading and playback system that delays assets and plays them when they enter view, keeping the media from competing with page content.

AlphaPoint liquidity page with product modules and implementation steps.

GSAP reveal animations completed the layouts, with timing matched to the brand so the motion reads as part of the design rather than an effect applied on top.

[ 03 ]

Result

The site shipped on schedule with the CMS migrated, redirects in place, and HubSpot integrations live. AlphaPoint's marketing team gained a Webflow system it can extend, and Pony Studio's design survived production intact, from the theme variables down to the motion. The partnership model held throughout: design stayed with the agency, everything technical stayed with us.